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1620 Workwear, Inc. is looking for an experienced creative and organized Head of Marketing to drive and scale 1620’s brand and digital business as the leading technical American made workwear company. We need your creative genius combined with your organized ability to strategically utilize all digital channels (owned, performance marketing, non-attributable channels, and social media) to lead a small, scrappy team who are wholeheartedly committed to growth and profitability.
As a thought partner to the CEO, you will bring a strong creative acumen to build and execute the strategic and tactical initiatives and campaigns that will drive revenue and growth for 1620. You’ll need to think holistically-from first impression to repeat purchase-and understand that brand and performance are two sides of the same coin. Ideally, you have a strong background in both data science/predictive modeling and data driven B2C digital marketing. If you enjoy using both sides of your brain, then this role might just be perfect for you.
You’re part scientist, part storyteller-someone who can translate analytics into creative direction and creative into measurable growth. You will own the creative and brand calendar and connect with new customers in ways we have yet to imagine.
As a key business leader, 1620’s Head of Marketing will drive 1620’s digital acquisition, retention, and revenue goals, along with building a creative customer centric growth strategy to reach customers when and where it matters.
Be a thought leader on strategy and expanding our digital presence, including across currently untapped channels. You will love analyzing data and breaking down our audience to make sure your storytelling and advertising generate the best possible results…and you are flexible enough to adjust, sharpen, and improve.
We need a Head of Marketing to drive strategic media creation that will yield growth. Develop actionable roadmaps for improving creative, workflows and processes and establish and organize KPIs in line with business goals and directives.
Collaborate and communicate cross functionally with sales and marketing, operations, production, and logistics to obtain accurate data and ensure data tracking aligns with broader business and brand objectives.
Daily and Monthly Responsibilities
· Own ecommerce performance, including site functionality, user experience, and brand storytelling consistency.
· Design and manage advertising strategy, program implementation, and budgets, aligning both brand awareness and direct response KPIs.
· Drive annual planning, forecasting, and reporting across all paid and owned channels.
· Be the primary architect (storytelling) and own Paid Sponsorships, Partnerships, SMS, and Email Marketing ensuring tone, content, and creative align with our brand values and visual identity.
· Implement and manage our AI Search and site optimization with a focus on brand authority and organic content strategy.
· Own full-funnel forecasting and reporting for 1620usa.mom and potential marketplace business.
· Inform creative concepts and resonate emotionally and visually with our audience.
· Analyze and optimize campaign performance based on data-driven insights using quantitative analysis.
· Hands-on platform experience (Facebook Ads Manager, Google Ads, YouTube, etc.).
· From a creative standpoint, oversee the development and delivery of integrated brand and performance marketing strategies that drive both short-term sales and long-term brand growth.
· Analyze the behavior of users that interact with our platform and build the creative strategies to increase conversion, create stickiness, and foster engagement.
· Drive brand consistency across all consumer touchpoints.
· Prepare, analyze, and summarize various weekly, monthly, and periodic performance marketing channel results
· Represent 1620 creative and marketing at periodic board meetings.
Skills and Experience
The important thing here is that the right candidate should have more comfortability in Illustrator and behind a camera than in a Facebook ad dashboard. That being said, you’ll bring:
· 7+/- years experience as a key marketing leader with knowledge and experience in creative and performance marketing.
· Experience leading a team in brand marketing, creative, or content pros to ensure consistency between performance campaigns and brand storytelling.
· Deep understanding of consumer metrics, market segmentation, and analytics.
· Proven history of building and scaling acquisition campaigns with a strong focus on ROI and brand equity growth.
· Experience with multiple channels of unpaid and paid marketing-SEO, SEM, ASO, paid and organic social, non-attributable channels, etc.
· Familiarity with Adobe Suite/Photoshop/Illustrator and the ability to utilize these tools seamlessly.
· Strong understanding of the customer journey and how to blend awareness, consideration, and conversion strategies in unified campaigns.
· Ability to work effectively in a fast-changing industry, embrace ambiguity, work with cross-functional, global teams, and demonstrate problem solving leadership.
· Exceptional analytical skills to identify opportunities within complex data and translate them into creative or strategic action.
· Outstanding presentation and storytelling skills-able to rally cross-functional teams around data-driven insights.
· Critical and creative thinker who demonstrates problem-solving.
· Passion for the 1620 brand vision and values
IF INTERESTED PLEASE CONTACT
The Forest Group
6181 Clark Mountain Road
Lotus, CA 95651
(530) 559-5560
